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Marketing and brand strategies

for small businesses.

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How-to Create Categories and Tags for a Blog

How-to Create Categories and Tags for a Blog

You're excited. You're getting ready to launch your new blog, and you have some great ideas for your first posts. Then you get to the part w ...

The three customer types you need to know

The three customer types you need to know

Instead of trying to sell to EVERYONE, think about simplifying your marketing messages to these three customer types. We're not talking targ ...

Three questions every marketing plan must answer

Three questions every marketing plan must answer

Marketing plans can be complex. Like, really, really complex. Depending on the number of products or services you're selling, the size of yo ...