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Marketing and brand strategies

for small businesses.

FRESH OFF THE (DIGITAL) PRESS

MY LATEST MUSINGS ABOUT WORK AND LIFE

The Customer Loyalty Journey: Research (Stage Two)

The Customer Loyalty Journey: Research (Stage Two)

By the time we hit the research stage, two major achievements have already taken place on the Customer Loyalty Journey. First, the potential ...

The Customer Loyalty Journey: Awareness (Stage One)

The Customer Loyalty Journey: Awareness (Stage One)

If you haven’t read the introductory post to this series, I suggest you start by reading it now. Then come back here to learn the first step ...

The Customer Loyalty Journey

The Customer Loyalty Journey

Imagine for a moment you’re single and looking for that special someone to spend your life with. You’re at a coffee shop, bar, grocery store ...