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FRESH OFF THE (DIGITAL) PRESS

MY LATEST MUSINGS ABOUT WORK AND LIFE

For a limited time only, 0% off.

For a limited time only, 0% off.

As a business owner it's easy to think that the solution to your less-than-stellar sales is to offer a promotion, a discount, a bundle or ev ...

How niche is too niche? Specialization is a marketing tool

How niche is too niche? Specialization is a marketing tool

Time and time again, I work with clients who want to be everything to everyone. And the truth is, I get it. I've been there, and I occasiona ...

Who will pay for your services?

Who will pay for your services?

You have an idea for an amaaaaazing service, and you have figured out your secret sauce. Now you need to know who would be interested in it ...

 

 

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